| E | X | C | E | L | is a multi-dimensional intelligent PR and Digital PR solution with tangible measurables that forms the core of your PR strategy
Evaluate - Auditing media presence
Each media vertical and publication / channel has unique strengths to help a company achieve its PR and Digital PR objectives aligned with Product / Servicing Marketing and / or Employer Branding and / or Corporate Image and Reputation. It is important to recognize and ensure use of the right media strategically and discreetly to achieve your PR goals. We audit your media history to assess and understand whether you have chosen the most effective messaging – media mix. Future content and media strategy is planned thereafter.
eXtensify – Efforts and approach in a planned manner
Aligning your media strategy with your marketing and organization goals, values and objectives is critical for any business. We at Mind Matters help you realize the full potential and efficiency of media by eXtensifying your efforts in the right direction and in a well planned and systematic manner.
Our approach is based on customizing our solutions as per your requirements. We understand that each company, product and service is different and has it’s own Unique Selling Points (USPs). Our team works to best convey these USPs with customized content for each media / media vertical.
Examine - Monitor, Assess and Report
Assess the impact of your PR, Digital PR campaign by mapping it against your PR objectives
Draw inferences for better and effective strategy, planning and implementation
Listen - or Media Intelligence - Actively tracking and monitoring media reports
Whether you are having a discreet presence or looking at increasing your media visibility, we understand that you’d like to take a close look at what, where, when and how often your market and /or competitors are saying in the media. We trawl the internet to track and monitor news, announcements and key messages, tone and frequency of communication of your industry, clients and competitors. A pre-engagement phase gives you the time and information you’re looking for before you decide to start an active outreach to your target audience. Our team works closely with you at this stage by sharing media intelligence.
Mind Matters’ E | X | C | E | L approach blends a rare combination of scientific research and analysis, smart strategy and creative agility to maximise the value of your PR and Digital PR spend.
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