Mind Matters
Managment Consultants : Brand Communications
HQ: Pune
All India Presence : Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Ahemdabad, Hyderabad
Tel: +91 98901 98913 / +91 99701 82168
E-mail:mails@mindmatterscorp.com
 

These are normally conducted when the objective is to obtain publicity in connection with vitally important news, such as introduction of a new product, plant expansion, bagging a big business contract, change in the management, mergers, acquisitions, expansion plans etc. Also, the news is timed and positioned in such a manner so that it gets maximum mileage. The core team at Mind Matters has extensive experience in conducting numerous press conferences in many cities in India besides Pune. We have enviable experience and an awesome benchmarking track record of over 90% press coverage for any press conference or press release. What's more this press coverage is spread over the creme de la creme of media - print, TV and online.

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Press Releases are disseminated by Mind Matters if the news is of importance but at the same time the relevance is focused only on sending some feelers to the target audience and keeping them informed about small but important developments within the group. Press Releases may or may not get coverage in terms of proverbial “column centimeters” but the reach is widespread. Mind Matters has drafted and disseminated successfully Press Releases ranging from new appointments within the group, financial results, Page3 parties, product launches, certifications, business achievements like bagging of prestigious orders, etc across the country.

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These are organized a few days before the official launch. Media are given the preview of anything new that the company is all set to offer in the market. The idea about the media preview is to get the media to write about the new offering thereby building curiosity and anticipation in the run up to the actual launch. These previews are mainly done when the organization inaugurates a new plant, launches a car, eating outlets, hi-fi residential complex. etc. Mind Matters has organised numerous Media Previews in metros and B & C segment towns across India.

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These are relationship-building luncheons that are aimed at establishing a rapport between the Chairman / Managing Director / CEO and the key media, usually editors. During such meetings the MD can informally talk about himself and the developments within the organization without revealing any news peg or news item. These are not aimed at generating any coverage.

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A strategic tool that can be used effectively for any organization that needs to share company information / offer reactions on policy issues / ‘lobby’ with policy makers with the assistance of the media. The coverage on exclusives is usually premium such as prime time on TV or prominent and dominant in print and online media. Exclusives are sensitive issues that need a genuine reason, as an exclusive to one media means ruffling feathers with the competing media. Mind Matters has extensive skills, experience and expertise backed with strong media relations at senior levels to organize and handle 'exclusives'.

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These are organized when company spokespersons travel to different cities and have information / news of local relevance to share or even at times to support business meetings in those cities. One-to-one interviews are also organized in case of issues and insights related content as the chances of misinterpretations are higher with such type of content. This tool of press relation is the most used after press releases and press conferences.

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These are organized when the target audience concerned is very limited. When wide-spread awareness is not required and message is relevant only to a particular target audience. In such a scenario a press conference is not relevant. So only select media are invited for a discussion with the top management on the issues or the launch. For example a technology announcement will merit inviting only technology beat journalists from media who have dedicated technology sections and technology media and not business beat journalists.

 

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There are separate sections like ‘Guest Columns’ and ‘Opinions’ with every publication especially magazines, which accept articles written by top management on technology, HR, education, specific industries, issues and insights etc. Mind Matters identifies the topics in co-ordination with Editors and works with the top management to edit their articles and shape it as per the requirement of the media and the column being targeted. Many articles have been coordinated for companies across diverse industries by Mind Matters. These guest articles also serve to secure “Leadership Positioning” status for the top management of the organizations.

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These are organized when the story lines are simple and mostly deal with profiling of the groups or any one division of the organization. These are conducted only when there is limitation in terms of the top management‘s time and the consultancy has almost all the possible information about the company or in case there is a positive media enquiry from some other city and client is not expected to travel as per the schedule then email and telephonic interviews are conducted.

These are comparatively difficult to handle as compared to other avenues of media communications and the risk of getting misinterpreted is high during a telephonic interview. Mind Matters however conducts media orientation for all clients before any such interview apart from post-interview interaction with the journalists to minimize this risk. Email interviews are much more controlled as the risk of misinterpretation is significantly reduced.

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Mind Matters establishes a high recall for its clients by circulating periodically updated Fact- Sheets, Concept Notes and developments within the organization to all Editors on a regular basis. The aim is to position our clients as “Leaders” whose perspectives are sought by the media in any generic story on the clients’ industry.

Mind Matters works in co-ordination with the core management to identify various different avenues of media communications to get the maximum mileage and appropriate positioning. A great deal of importance is given to creating the content for the Press and positioning it as per the marketing needs of the organization and the message to be communicated to different target audiences.

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Crises often come unannounced. They key to facing any crisis / crises is being prepared. The Mind Matters team comes with extensive experience from a wide spectrum of industries backed by knowledge and understanding of the challenges faced by companies in potential crisis situations. Whether it comes to preparing you to face any crisis eventuality through the Mind Matters Crisis PR training program or then actually taking charge of the communications as your consultancy in any crisis situation, the Mind Matters team will ensures minimal negative impact to your corporate image / reputation. We don’t just stop at that..we also simultaneously plan and implement a quick, mature communications strategy to assist you in your comeback to retain (if not further enhance) your pre-crisis image / reputation. We encourage you to be prepared to face any eventuality (and not wait until a crisis has broken out!) Contact us right away to know more.

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Whether you choose to maintain a discreet or high profile in the Press, keeping an eye on news, views and interviews, opinions and columns in various sections of the media is inevitable. The media forms a reliable and timely source of information that can influence your business manifold. The Mind Matters Media Monitor assists you in keeping an eye on who is saying and doing what in the world of business and policy. You could subscribe to our ‘i-Alerts’ where we regularly provide you with the day’s key news that is likely to impact your business and industry. Check out this smart, intelligent Media Monitor from Mind Matters and be informed anytime, every time!
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