Mind Matters
Managment Consultants : Brand Communications
HQ: Pune
All India Presence : Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Ahemdabad, Hyderabad
Tel: +91 98901 98913 / +91 99701 82168
E-mail:mails@mindmatterscorp.com
 

This innovative concept leverages the strengths of the audio visual medium to build a powerful emotional connect with the audience. A Video News Magazine for employees serves as an effective tool for building the corporate brand within. It makes for an exciting presentation with better recall of the communication. The Video Magazine also provides a platform for knowledge sharing among employees in addition to sharing news & views on happenings in the company. What's more, its easier and more fun for employees to participate in the Video News Magazine as compared to a printed or online newsletters. At Mind Matters we have successfully introduced Video News Magazines to our clients. The magazines are well received and quickly become very popular, useful and a dependable source of information for employees.

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The top management at Mind Matters has experience in conducting image audits. An internal image audit can be extremely challenging as compared to other types of image audits, for predictable reasons. This makes image audits more complex in their approach at data collection and verification. The factor of sensitivity while interacting with respondents is critical to the accuracy of the data collected. These image audits play an important role in initiating change within companies.

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This is yet another innovative concept in putting communications to effective use. Designed with the dual objective of motivation to employees and reassurance to customers / guests (visitors), the concept involves designing a collection of media coverage for viewing by employees regularly and by guests / visitors arriving at the company. The concept can be brought to life in different forms.

At Mind Matters we've designed PR Windows as coffee table books for viewing at the company’s premises and also at company events, new launches, exhibitions and seminars or in some cases as a ‘window-space’ at a prominent location in the premises.

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A tried and tested means of internal communications, newsletters need to be innovative and lively. They can be effectively developed in content for knowledge creation and can be integrated into knowledge management systems. Technological developments in printing have opened up avenues for giving newsletters a spicier look and packaging from cover to cover. What’s more, newsletters can now move out of the shadows of print media and be distributed online through the intranet, or web-cast internally or produced on film and distributed on VCD’s or through broadband connectivity, depending on the target audience. Newsletters or bulletins are now being increasingly used through new generation media as well as print for circulation externally too. At Mind Matters our creative agility focuses on the presentation - making it look slick backed by a neat copy.

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The team at Mind Matters regularly conducts media training for all clients. Media Training aims at turning company spokespersons media savvy and corporate communications teams more 'accessible' to the media. We offer a range of programmes from ongoing & continuous for our retainer relationships to half-day, full day and customized programmes. These programmes unfold to the participants the process of creation of news, an understanding of how the media works, sharing intricacies and guidelines on various types of media and media interactions, secrets of becoming good spokespersons and cultivating media relations. Mind Matters Media Training programmes integrate all contemporary tools of training and offering participants a rare opportunity of LIVE interaction and orientation with senior and reputed journalists from the field. Vinit Mahey who comes with a background in journalism and the media has designed, compiled and conducted a customized media training programmes for leading MNCs across industry segments.

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