- What is the key focus
area of Mind Matters?
- Does Mind Matters work with clients on assignments / projects
basis or on retainer contracts?
- How is Mind Matters different from an Ad or PR agency?
- Does Mind Matters offer only consulting services?
- Does outsourcing total brand communications to
Mind Matters imply that we don’t need to have an in-house
Corporate /Marketing Communication manager or team?
- What is the key focus area of Mind Matters?
Let’s ask you a quick question before we answer this.
What is a General’s area of focus? The answer is – to
win wars against any enemy. As the army’s leading man
his focus cannot be restricted to only intelligence or armed
combat or engineering or medical services….can it?
Now lets move to the corporate sector – what’s
the focus of corporate communication / marketing communication
managers, product / brand managers? Their role is to build
and maintain a strong brand image and identity.
This quite answers your question. Mind Matters partners
clients in working as their outsourced corporate / marketing
communications departments. Our key focus area is integrated
brand communications. We excel in building and maintaining
brand image and reputation for our clients – be it
corporate brand or product / service brands. Our clients
benefit by saving on resources and procuring the best of
creativity with optimal investments. To find out how we could
partner you in maximizing returns on your Brand spend, get
in touch with Mind Matters now.
Does Mind Matters work with clients on assignments / projects
basis or on retainer contracts?
We offer the option of partnering our clients on both assignments
as well as retainer basis. Retainer contracts are usually
yearly sign ups. Scalability of services is another advantage
that Mind Matters offers. Given our wide spectrum of services
we have the competencies to adapt and quickly turn around
with any brand communications requirement that may come up
at your end.
How is Mind Matters different from an Ad or PR agency?
To begin with Mind Matters is extremely process driven
and systematic in approach and execution. Our team of highly
experienced professionals acquires an understanding of
your business and industry for a meaningful engagement.
To know more about our key differentiators please visit
Mind Matters Advantage on this site.
Does Mind Matters offer only consulting services?
We offer the convenience of three types of engagements
in our relationships
a. Strategic consulting – If you are looking at
a communications partner to assist you in developing
a strategy for building and maintaining your brand identity,
image and reputation then we’re the partner you’re
looking at engaging.
b. Implementation partner: You already have roadmap for
your brand in place and are looking at assistance in
implementing the strategy. Mind Matters is fully equipped
and experienced in working with you as your ‘implementation
c. Total brand communications: We have the experience
and capabilities to integrate both – strategic
PR consulting and thorough implementation enabling you
to focus on other key areas of brand management while
leaving the corporate and marketing communications role
to the Mind Matters team entirely.
Does outsourcing total brand
communications to Mind Matters imply that we don’t
need to have an in-house Corporate /Marketing Communication
manager or team.
Surely, you’ll not need a full fledged team.
However, to be effective and to be able to fully understand
your objectives and your company better, we will need
to interface and coordinate with a point of contact.
If you believe that your operations offer you the flexibility
of multi-tasking this role at your end, then we can
interface and interact with that resource. Should you
feel that this is a dedicated role at your end, then
we at Mind Matters can guide / assist the Corporate
/ Marketing Communications resource at your end.